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Launch of Beauty King Wechat commerce platform

     JUN 13 2016


13-Jun-2016

Company News

We are pleased to announce that our group has successfully launched our online O2O (online to offline) wechat store today, which enables Balincan over 3000 franchise operators to make use of their unique “2D bar code” to promote the company’s centralised online merchandise over the biggest social media platform in China. 

Balincan O2O

Social Media giant wechat, is the most popular social media in China , which is being widely use for social referral on consumer products by many Chinese women, especially in personal care products.  Our company is expecting millions of Chinese women will be benefited from this online wechat store, to get their personal suitable product from everywhere in the world, not just the limited selection from existing retail outlets in China.

Supplementary information: what is wechat commerce platform:

In 2011, Chinese Internet giant Tencent Holdings Ltd. launched a smartphone app so people could send each other free text messages. Five years later, WeChat’s hundreds of millions of users in China tap the service to send money to friends, buy shoes and even book doctors’ appointments.

The evolution shows how for growing numbers of smartphone users, once-simple messaging apps have become the center of their online activity, in some cases eclipsing social-media portals such as Facebook.

Following WeChat's success in linking its messaging app to shopping and other services, U.S. tech companies such as Facebook are investing in adding new features to their chat apps.

“There is no other technology that is more closely examined and discussed in Silicon Valley than messaging,” says  Jenny Lee, a managing ​partner at GGV Capital.

Today, about 2.5 billion people are registered to use at least one messaging app, according to advisory firm Activate. By 2018, the firm expects that number to be 3.6 billion, 90% of the world’s Internet-enabled population.

In China, it is hard to find a smartphone owner in major cities who doesn’t use WeChat; in professional circles, people often trade WeChat usernames rather than business cards.

WeChat’s rise coincided with the expansion of China’s middle class; for many consumers, the app was their introduction to the Internet. WeChat and other messaging apps initially won users looking to avoid texting costs that are 26 times higher in China than in the U.S., according to Activate. But they quickly branched into other areas. Soon after launching, WeChat added a walkie-talkie-type feature allowing users to send audio messages. It introduced a feature called “Drift Bottle,” where users throw a virtual bottle out to “sea” and connect with the user who picks it up.

China’s WeChat, known as a cross between WhatsApp and Facebook, aims to be part of every aspect of your daily life. WSJ’s Menglin Huang explains how it works. (9/16/2014)
Lin Cui-Lu, a 27-year-old employee at a startup in Shenzhen, recently sent a WeChat hongbao containing 12 yuan ($1.85) to a colleague who brought her lunch from a nearby KFC restaurant. Ms. Lin says she sends several WeChat red envelopes a week and on friends’ birthdays. Ms. Lin says she also uses WeChat to pay for meals, buy movie tickets and hail taxis.

“I use WeChat more often than any other app,” she says.

Messaging apps aren’t as deeply rooted in countries such as the U.S., where texting is cheap. “There’s no great example in the West,” says Ted Livingston, chief executive of Canada’s Kik Messenger Inc., which introduced a texting app in 2009.

Two years later, Kik allowed outsiders to attach their own apps to the service. But users didn’t download the apps and developers lost interest in building them. In August, Tencent invested $50 million in Kik to bolster the service.

Facebook has doubled down on messaging apps. In 2014, it snapped up WhatsApp for $22 billion. Then, it boosted Messenger’s prominence by requiring users to download the app to send Facebook messages on mobile phones.

In March, Facebook unveiled about 40 photo- and video-editing apps tailored for Messenger. Today, more than 700 apps are plugged into Messenger, although only about 70 are featured in the app and visible to users.

David Marcus, a former PayPal executive who runs Messenger, says his team is studying how companies can keep in touch with customers over chat without being intrusive. But many Americans remain unfamiliar with messaging as anything other than a way to chat with friends or family in real time. The social network says e-commerce companies Everlane and Zulily would start using Messenger for customer service. In early 2016, Dutch airline KLM plans to offer booking confirmations and boarding passes over the app.

Source: http://www.wsj.com/articles/the-future-of-texting-e-commerce-1451951064

 

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